Samsung Smart TV App Store
Design Strategy
User Experience
Project Overview
After Apple changed the world with the introduction of their App Store, the world’s leading consumer electronics companies quickly sought to catch up and emulate this success. They saw the value in a vertically integrated combination of hardware, OS, and app ecosystem. While Apple established a strong lead on smartphones, other players already had a wider range of app enabled devices they could bring together into a universal app ecosystem that Apple would have to play a tremendous amount of catch-up to match. Samsung, as the largest consumer electronics company in the world, took the lead and had a unique opportunity to shape the world of apps across a diverse set of devices. Samsung’s diverse product set and vision for app-enable smarthomes drove their vision to create a universal app store. They already provided apps for their mobile phones and televisions but they were looking to establish a foundation for ubiquitous app distribution to any device current or future that would run an app. Cainkade was brought in to architect and bring this new platform to life.Client
SamsungTags
smart tv
ott
development
ux
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