Samsung VR experience
Event Marketing
Media Planning & Strategy
Experiential Marketing
Project Overview
We were tasked with creating an OOH brand experience which would: Deliver live demonstrations of the Samsung Gear VR and S7 Provide an impactful OOH media format to showcase the products to the secondary audience who did not wish to take part in the experience The challenge was to devise an immersive experience and outdoor set which would both deliver trial to customers while serving as an outdoor media format in which the customers taking part in the demonstration would themselves form part of the Samsung Gear VR “OOH ad”.Client
SamsungTags
brandexperience vr experiential staffing demonstration OOH
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