San Francisco Museum Of Modern Art
Paid Search & Paid Social Advertising
Branding
Video Production
Project Overview
In promoting the reopening of the newly remodeled SFMOMA, our goal was to attract a younger Millennial audience that has an appreciation for art, but doesn’t view a stuffy, sterile museum environment as the place to go see it. Our campaign was intended to portray the new SFMOMA as a warmer, more engaging, more thought-provoking experience, with an expansive collection that offered something for everyone. Results: Opening week ticket sales far exceeded expectationsClient
San Francisco Museum Of Modern ArtTags
OOH
advertising
millennial
campaign
SFMOMA
