Octobearfest
Paid Search & Paid Social Advertising
Marketing Strategy
Media Planning & Strategy
Project Overview
Mission partners with The Maryland Zoo every Fall to promote their annual "OktoBEARfest," a German-inspired beer festival, that is hosted in conjunction with Baltimore Beer Week. Each year, a combination of traditional and digital marketing efforts are implemented to generate awareness of the event, drive attendance, and increase advanced ticket sales. The marketing efforts highlighted the opportunity to experience the Zoo and sample a variety of season craft and local beer, enjoy German-themed food truck fare, and listen to live music while supporting The Maryland Zoo. In both traditional and digital marketing campaigns, "OktoBEARfest" used creative that integrated the shape of popular zoo animals into the outline of a beer glass through fall-themed illustrations.Client
The Maryland ZooTags
marketing campaign
traditional media
digital media
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