Saucony
Paid Search & Paid Social Advertising
Social Media
Public Relations
Project Overview
Hard-core, nipple-taping, dedicated runners knew Saucony as the marker of great running shoes. And a few others knew much more about that company whose name was hard to pronounce. To survive and grow in an ultra-competitive market, Saucony needed to establish themselves as a relevant brand with an expanding group of runners and grow their presence in the broader fitness world. Beginning with a foundation of research and strategy, we developed a brand platform that allowed Saucony to connect emotionally with both dedicated runners and athletes of all kinds. Find Your Strong - executed in everything from events, PR, social, mini-documentaries, online, TV, print and more - became that powerful, inspirational connection. One that moved product, moved metrics, and moved people.Client
SauconyTags
sports
athletic apparel
runningshoes
marketing
advertising
PR
socialmedia
TV
print
