Saving the Act that Saves Animals
Design Strategy
Video Production
Marketing Strategy
Project Overview
In order to compel people to act, we needed to first help them understand the Endangered Species Act and its long standing role in preserving hundreds of species of animals. The Human team created the One Act For All campaign, enlisting the help of more than 30 well known celebrities in a video that we scripted and creative directed. In combination with social messaging and an elegant website we were able to effectively drive awareness and action.Client
International Fund for Animal WelfareTags
marketing
celebrities
social media campaign
