Project Overview
Back to school means high traffic for retailers — not just from shoppers, but also from brands knocking on the door to sell in programs and grab shelf space. So we really needed to stand out. To win over retailers and shoppers, we created a fun and engaging P&G program, including this video that puts her and the P&G wide portfolio of brands in the spotlight. Who knew she had it in her? Consistent customer and shopper response reinforced our creative execution — a real mic-drop.Client
Procter & GambleTags
Portfolio
Creative
Digital
Retailer