Never Stop
Paid Search & Paid Social Advertising
Branding
Video Production
Project Overview
The North Face, outdoor gear and apparel developer, exists to inspire everyone to explore every day. The Fall 2014 “See For Yourself” campaign focused on celebrating the outdoors and places where we play, while raising awareness of the need to protect and preserve those same lands “from the redwood forest to the Gulf Stream waters.” “Your Land” is a commercial campaign featuring a new recording of Woody Guthrie’s iconic anthem “This Land is Your Land,” sung by American rock band My Morning Jacket. The commercial features stunning cinematic footage of The North Face global athlete team members and enthusiasts doing what they love – skiing, running, climbing and hiking. In 2015, Mekanism created the first global TV commercial for The North Face, "Never Stop." Exploration is finding the thing you love and relentlessly pursuing it - whether that's an athlete's physical pursuit or a child's artistic adventurClient
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