Global Ad Program for $3B Client
Paid Search & Paid Social Advertising
Graphic Design
Media Planning & Strategy
Project Overview
Global advertising, lead generation and lead nurturing program for ON Semiconductor, a three-billion dollar company. The program runs in four geographies (N. America, Germany, Japan and China) and targets four verticals. McBru manages all media buying, creative execution, ad serving, and email marketing for the program. Throughout the course of a ten year relationship, McBru has consistently met or exceeded campaign metrics in such categories such as: Click-through-rate, email open rate, impressions, and sales ready leads delivered.Client
On SemiconductorTags
advertising
media buying
