Project Overview
With their “Senseless Robot” campaign, McKee Wallwork & Co. helped show the world that print is still a force of nature for client International Paper (IP).
By partnering with two Japanese inventors, the agency built a robot that created random graffiti art on large sheets of paper lining. The robot was debuted at IP’s booth at the HOW Design Conference in Chicago.
Attendees of the conference could win pieces of the artwork by posting pictures from the booth on Instagram and Twitter, which resulted in thousands of social media impressions. In fact, Instagram even temporarily shut down the IP account due to overactivity.Client
International Paper
