Project Overview
Goal: Use ad spend more efficiently, and streamline website to increase rankings and reach more customers.
Our course of action: We started by streamlining the York Saw and Knife site, implemented ongoing search engine optimization (SEO), and started pay-per-click advertising (PPC) plans to help York Saw and Knife increase online rankings and reach more customers.
We also followed up with launching proactive email marketing and social media campaigns to help the company capture more information from potential clients.
In addition, MarketingCloudFX — our proprietary software for WebFX clients — has allowed York Saw and Knife to take a more proactive approach to interacting with customers on their site.
More results for York Saw and Knife:
Grew organic sessions by 138% YoY
Increased Google Ads conversions by 108% YoY
Lowered cost per conversion by nearly 20% YoY
Client
York Saw and Knife
