#ShareTheLex
Social Media
Video Production
Marketing Strategy
Project Overview
After discovering that the top reason people travel is to visit family, and the third most common reason is to visit friends, we built the #ShareTheLex campaign. It has activated locals to share their favorite things about the city with their social circle, encouraging visitors to experience the city the way its citizens do. Beyond capturing these unique and emerging experiences, the campaign has also become the means of stoking civic pride in the Lexington community.Client
VisitLexTags
Tourism Marketing
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