Shifting public perceptions on the continued dangers of tobacco
Paid Search & Paid Social Advertising
Marketing Strategy
Media Planning & Strategy
Project Overview
It’s easy to imagine that the state of Minnesota has over time freed itself from tobacco-related health problems and issues. That’s the kind of thinking ClearWay Minnesota wants to clear up, and to help this statewide nonprofit shift perceptions, Haberman created and launched a new multi-channel campaign to do just that.Client
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