Shoulda' been there
Paid Search & Paid Social Advertising
Video Production
Marketing Strategy
Project Overview
The Improv has a 60-year heritage of delivering the best that comedy has in store. However, that experience has come under assault via streaming and social media channels that offer up content volume without having to leave the comfort of the couch. Charged with reigniting enthusiasm for live laughter and inspiring visitation, we homed in on a simple insight that plays off the FOMO running rampant in our always on, always posting culture. A funny thing experienced second hand never is as funny. From this the “Shoulda’ Been There” campaign was born. The integrated campaign was embraced by The Improv organization across owned and partnered properties across the U.S. (Campaign launched September 20th.Client
Improv Comedy ClubsTags
Marketing
branding
advertising
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