SilveradoEV AR
User Experience
AR/VR
AR/VR Development
Project Overview
Pixel + Texel built a custom iPad app that allowed GM Brand Ambassadors to use the physical Silverado EV showroom vehicle display as an AR marker. The experience featured several 360º skydomes, CGI interior, and promotional video content. GM is featuring the app at every major car convention in North America throughout 2022.Client
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