Simple Shoes Kickstarter Campaign
Social Media
Graphic Design
Public Relations
Project Overview
M studio recently completed a Kickstarter campaign for the brand Simple Shoes. A coveted brand that launched in the 90s and developed a cult following during the ensuing decade, the brand is being reinvigorated for today. Our team was tasked with developing a way to raise funds for the company and communicate directly with Simple Shoe loyalists, many of whom still sport the brand’s former line of shoes and sneakers. The plan and strategy was developed over a three-month period. At the forefront, we capitalized on a unique opportunity to rebuild brand equity and create demand with Simple Shoe loyalists by providing access to product ordering before it was accessible to the general public. During this process, pledge levels were determined, e-mail harvesting was initiated, social media and e-marketing calendars were developed, design assets were determined, and press releases were crafted. As our launch date approached, our team ensured every piece of the crowdfunding puzzle was in place for our client. The result: a fully funded Kickstarter campaign that exceeded its $25,000 goal by nearly 500 percent, editorial coverage in GQ, Complex, and Footwear News, heightened awareness for Simple Shoes’ return to market, direct dialogue with consumers from around the world regarding styles, sizes, and product availability.Client
Simple ShoesTags
shoes
pr
social media
crowdfunding
branding
graphic design
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC