Skype - Social Media Management Agency on The Collaboration Project
Social Media
Marketing Strategy
Content Marketing
Project Overview
Aimed at Skype’s audience of 18-34 year old social connectors, a group of hyper-connected contributors to culture, The Skype Collaboration Project specifically focused on fashion and thus highlights how Skype features help enable the creative industries. Mindjumpers’ key responsibility on this project was to handle everything related to social media, from strategy and content production to activating influencers in key markets around the world. The campaign included various social activations e.g. Content strategy and creation, planning and activating a Twitter Q&A with Victoria Beckham, driving visits to the campaign site, global and local blogger outreach, producing and launching a “Share Your Style” competition etc.Client
SkypeTags
Skype
Microsoft
Social
Campaign
Activation
Blogger Outreach
Content
Planning
Digital
Twitter
Monitoring
Response management
