Sneakeasy
Environmental Design
Content Marketing
Experiential Marketing
Project Overview
The annual Air Max Day wasn’t just another yearly celebration of the sneaker. It was 30 years of Air Max. The shoe that started it all. We paid our respects by building an exclusive property & experience that celebrated the past, present, and future of Air. Partnering with community artists to tell the story of the brand and the culture in their own dinstinct ways, Sneakeasy united the biggest sneaker-heads and the rarest silhouettes.Client
NikeTags
experiential
sportswear
running
event
social media
influencer
production
