Social Transformation™ at Diageo
Marketing Strategy
Data Analytics
Influencer Marketing
Project Overview
We created Diageo’s Social Transformation roadmap to help their Culture & Entertainment team bring social first principles to its portfolio of hero brands — Smirnoff, Tanqueray, Gordon’s, Captain Morgan, and Baileys — across its primary European markets.Client
DiageoTags
influencer marketing
social audit
data visualization
creative
video production
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