SodaStream AR International campaign
AR/VR
Project Overview
MIXED PLACE XR (AR, VR, MR) SOLUTIONS SODASTREAM AR CAMPAIGN MR/AR EXPERIENCE In Honor of Earth Day, SodaStream Commits to Saving 1 Million Sea Turtles During the Month of April. SodaStream launches its 2022 Earth Day campaign featuring Baywatch star David Hasselhoff. SodaStream remains true to its environmental DNA and light-hearted tone, sharing another important message for the planet while humorously paying tribute to the iconic Baywatch series. Similar to his role in the series, David Hasselhoff plays a lifeguard, but this time he shares how to save sea turtles lives in reality. SodaStream launched a one-of-a-kind AR experience, in which everyone can save their own personalized virtual baby sea turtle, and help it reach the ocean safely. David Hasselhoff was the first to take part in this unique encounter.Client
PepsiCoTags
AR
VR
AR campaign
AR promotion
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