Project Overview
Scopic’s software development experts brought Datability to life: a data collection and reporting tool for educators and school personnel. The software aims to improve data collection for IEP (Individualized Education Program) in special education and learning disabilities and helps educators keep track of each student's goals, behaviors, and academic performance. After creating the software, our team also helped the company market it with the goal of increasing brand awareness, targeted traffic and website leads.
Some of the marketing initiatives we’ve conducted include influencer marketing, email marketing, sales strategy creation, social media outreach, SEO, and copywriting. With our efforts, we’ve managed to spread the word around Datability, and hook its existing users with engaging and informative weekly newsletters. Client
DatabilityTags
Cocoa Touch
Core data
iCloud
iOS Development
Local notifications
Nginx Objective-C
Rest API
Responsive Design
UI Design
UX Design
Firebase
HTML5
Node.JS
React
SaaS
Stripe
Web Frameworks
Copywriting
Email Marketing
Media Outreach
SEO