Sonos: The Future of Voice Control
Innovation
Branding
Customer Experience
Project Overview
SONOS is synonymous with sound engineering prowess. They pioneered wireless multiple room speakers, with their success driven by the quality, the design and the seamless consumer experience. When Silicon Valley entered the market with their own speakers they introduced the market disruption of voice control & online streaming; giving consumers new purchasing requirements. Sonos needed to use their strengths to differentiate themselves from the competition.Client
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