South Chicago Packing
Paid Search & Paid Social Advertising
Design Strategy
Marketing Strategy
Project Overview
Our team set out to craft a campaign that leveraged the rising interest in tallow products leading up to the launch. We chose to lead with messaging that reintroduced tallow to the restaurant industry as a modern solution, emphasizing its numerous food quality and operational benefits. To reinforce this message visually, we showcased the product in action, creating striking imagery of fried foods sizzling in bubbling oil—bold visuals that perfectly complemented our simple, impactful messaging. We launched a digital campaign that utilized a balanced mix of mediums, including trade media, Google search & display, and social media. Each medium was deployed with unique messaging based on the stages of the Customer Journey and featured multiple calls-to-action to drive engagement and conversion. Ads were delivered based on several targeting strategies including operation type, job title, search & website behavior, list uploads, etc. and delivered interested prospects to a campaign landing page, specifically to engage with an interactive tool in order to find the best product for their restaurant. This tool served two purposes: as a lead magnet to deliver leads to the sales team, and as a trigger for an email nurture campaign. After only two months in market, the campaign has delivered over 2.5 million impressions, over 22,000 landing page visits, and over 500 sales leads. The email nurture campaign has delivered very high open and click rates and a 15% conversion rate on Contact Form submissions.Client
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Ai Creative
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