Project Overview
We helped Southside get back to its very simple and down-to-earth origins. We upgraded their photography library with countless menu-wide photoshoots; we got back to the basics with some simple and compelling televisions spots, and we deployed an outdoor campaign aimed at getting passersby to take action, now. All of which worked—in the Fall of 2014, Southside opened their first new location in 132 years. We were so proud, we just about cried. Or was that the smoke from the pit?
Client
Southside Market & Barbecue
