Sparkling Ice Maker
Paid Search & Paid Social Advertising
Innovation
Marketing Strategy
Project Overview
Sparkling Ice needed to increase use occasions amongst Sparkling Ice drinkers to drive sales. Our machine learning told us that sparkling water mixed with spirits was rapidly trending and identified Sparkling Ice as a key mixer. To fill this need we built upon the brand’s library of recipes containing Sparkling Ice, then developed a cocktail configurator for voice assistants. By printing the invocation directly on the packaging, Sparkling Ice inspired mixologists the moment they pulled the bottle out of the fridge. Starting with the flavor you chose, the action/skill first lets you pick an ideal recipe based on the ingredients you have on hand, and then gives you step-by-step instructions for mixing.Client
Talking Rain Beverage Company - Sparkling IceTags
voice
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