Spirit Brand Storytelling
Branding
Qualitative Research
Marketing Strategy
Project Overview
In craft spirits, many companies rely primarily on taste to differentiate themselves in the crowded marketplace. However, only the most diehard spirit drinkers use flavor to select a brand. Woden helped Bluecoat Gin uncover the American Independence behind their brand and leverage it to create evangelists for their cause and creating larger scale consumer engagement.Client
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