Project Overview
Modern travelers are experienced and resourceful, with an ever – expanding universe of travel choices, booking engines and destination portals at their disposal.
As such, the digital hospitality landscape has never been more complex and competitive, especially for an umbrella brand that has to cater to multiple audiences and market segments across a vast and culturally diverse region.
M8 created a complete digital communication strategy and platform to put heads on beds and connect travelers with Starwood Hotels and Resorts brands.
Client
Starwood Hotels and Resorts