State of CT: Text to 911 Launch
Video Production
Marketing Strategy
Marketing Strategy
Project Overview
The Text-to-911 Integrated Campaign combined the talents of both Cronin and Off Leash. The campaign supported the launch of Connecticut’s new Text-to-911 capability which allows residents to send a text message to 911 from a handheld device in situations where it is either unsafe or they are unable to place a voice call. The campaign, under the theme of “Call if you can, text if you can’t,” included a logo; television, radio, online, outdoor and cinema advertising; posters; social media alerts and outreach to target populations.Client
ConnecticutTags
award winning
video
broadcast
television
omni-channel
tv
radio
OOH
public relations
social media
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