Project Overview
Audis were the slick automobiles of choice in the recent Hollywood blockbuster Iron Man 3. Huge teamed with Marvel Comics to create an immersive and interactive experience to coincide with the movie’s release called “Steer the Story.” The experience gave Iron Man fans the chance to create their own comic books using a flexible storyline, dialogue and illustrations. Every few days, fans got to choose what happens next, and the comic unlocked with their chosen story. This all led—in true superhero fashion—to a climactic final battle: a grand finale of fan participation where we asked users to draw/photograph/create the scene themselves.Client
Audi
