Stewart Brand Packaging Refresh
Branding
Design Strategy
Packaging Design
Project Overview
The Stewart pet food brand had grown through mergers so the packaging became an amalgam of former brand communication. There was a loyal audience that required we maintain the teal color, but all other elements were fair game. We used consumer qualitative testing to help narrow four design systems to the lead solution that scored highest against the success criteria. The new packaging brought the new brand equities and architecture to life and gave the brand room to continue to expand in the future.Client
StewartTags
packaging
brand refresh
brand identity
pet food
design strategy
design
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