Stories of the Centuries
Paid Search & Paid Social Advertising
Marketing Strategy
Content Marketing
Project Overview
Though Portland and Seattle have a Pacific Northwest rivalry, the cities can agree on cycling. Both often appear on lists of the most bike-friendly places in America due to the number of bike paths and cultures that value cycling—and the Seattle to Portland Bicycle Classic (known as the STP) is where it all comes together. The STP pulls 10,000 participants a year from over seven countries for this 202-mile journey. As a brand that is all about helping drinkers celebrate their active, balanced lifestyles, they helped one team of four different riders go all out to accomplish this feat, many for the first time. This story follows their personal and human Stories of the Centuries.Client
Michelob UltraTags
beer
outdoor
athletics
branded content
social
