STORYTELLING PUTS A HUMAN FACE ON CONSULTING.
Paid Search & Paid Social Advertising
Branding
Media Planning & Strategy
Project Overview
Despite a long history of impressive successes, Milliman was relatively unheard of in the consulting world. Self-promotion was not in their nature; the company preferred instead to put their clients under the microscope. Our solution: a campaign that casts a spotlight on Milliman’s success stories across a dozen areas of business, and illustrates their positive human impact. The work galvanized a company-wide shift at Milliman, from modesty about their impressive work, to pride. Using a mixture of media (from print advertising, documentary-style films and display campaigns, to custom iPad applications) we ensured C-level audiences took notice. A consistent visual language reinforced the Milliman brand across all executions and verticals. According to ad server Eyewonder, our rich banners garnered the second highest performance by any campaign for the year, by any advertiser, earning interaction rates over 28%. Time of average site visits increased 50%. And a recent survey by CFO magazine concluded that our print ads had the highest recall scores in their category.Client
MillimanTags
consulting
financial
risk management
healthcare
human resources
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