Project Overview
OGAKI revamped Omorovicza’s influencer marketing by building a strategic mix of affiliate, organic, paid, and experiential activations to grow awareness, credibility, and sales for the luxury skincare brand. We launched the brand’s first influencer affiliate program through ShopMy during the holiday season, seeded key hero products with top creators, and coordinated real-world events to drive social buzz.
The program delivered a 4.75x ROI from the influencer affiliate channel, generated a 600% year-over-year increase in estimated media value, and amassed over $6.23M in EMV and 9.7M+ impressions in six months.
Client
OmoroviczaTags
Influencer Marketing
Affiliate Marketing
Social Media Strategy
Creator Commerce Creator Partnerships
Product Seeding
Always-On Influencer Program
Beauty
Luxury Beauty