Streetz American Grill
Branding
Design Strategy
Environmental Design
Project Overview
Streetz American Grill is an independent, quick-serve restaurant concept that offers great American street food in an environment with an upscale vibe. Streetz is inspired by famous street food destinations found across the country – places with unique character that specialize in local favorites, like Philly cheesesteaks, Coney Island hot dogs and gyros. The Streetz identity is composed of word mark applied to signage, and brought to life in environments created with an edited color palette, unique typography and messaging to add personality. The primary identity and signage is reminiscent of signs and ephemera from vintage American dining establishments, from hot dog stands to burger joints. Streetz began with two locations, one in a former diner and a second in a strip mall location. Collaborating with Tanek Architects, we created a branded site with elements that can be assembled in a variety of configurations depending on location, signage needs and differing city codes.Client
Streetz American GrillTags
branding
restaurant
retail
environment
interior
exterior
vintage
packaging
apparel
menu
pattern
