STX - Equipped to Perform
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
Since 2005, we’ve helped this rapidly-growing, privately-owned company move from being a regional, niche focused manufacturer to a powerhouse brand taking on a global sports marketplace that’s ripe with well-established, publicly-traded corporations. The Equipped to Perform campaign gives hope, purpose, and aspirational confidence to every player at every level. By reinforcing the brand message and distilling it down to the authenticity of STX’s signature athletes, Mission developed and executed the campaign across all earned media channels. We utilized a content development strategy that keeps the brand connected with the target audience and facilitated a constant communication and discussion of the brand attributes.Client
STXTags
STX
Brand campaign
Advertising
Brand loyalty
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