Supercharging Lead Generation for EV Program Enrollment
Web Design
Inbound Marketing
Content Marketing
Project Overview
The Challenge: Connecting with PG&E Customers for a Greener Future CaliCharge, an innovative Smart EV Charging App, needed to effectively reach and acquire leads from Pacific Gas and Electric (PG&E) customers for their new program. The goal was to rapidly grow their user base by enrolling environmentally conscious EV owners within PG&E's service territory. Our Solution: A Digital Trifecta for Targeted Lead Acquisition We implemented a multi-pronged digital strategy to maximize visibility and drive conversions: SEO-Optimized Website Foundation: We designed and built a user-friendly, SEO-friendly website. The site was structured to rank well for relevant search terms and provide clear, compelling information about CaliCharge's program benefits for PG&E customers. Strategic Google Search Ads: We launched targeted Google Search campaigns focused on keywords used by PG&E customers actively seeking EV charging solutions and related programs, ensuring CaliCharge appeared at the forefront of their search. Precision Meta Ads (Facebook & Instagram): Leveraging Meta's powerful targeting capabilities, we ran ad campaigns aimed at specific demographics and interest groups within the PG&E customer base who were likely EV owners or interested in sustainable energy solutions. The Results: Electrifying Growth in Users and Leads Our targeted approach yielded significant results for CaliCharge within the initial 60 days: 300% Increase in New Users: A massive influx of interested individuals discovering CaliCharge. 242 Qualified Leads Acquired: Successfully converting new users into tangible program prospects.Client
CaliChargeTags
SEO
PPC
Web
