Superchips National Integrated Marketing Campaign
Social Media
Web Design
Marketing Strategy
Project Overview
The need for speed is what unites a specific segment of the auto enthusiast market. That was focus of the integrated campaign created for automotive aftermarket supplier Superchips. The campaign consists of a series of evolving branding advertisements for the company’s engine performance programmer. The campaign included print ad in enthusiasts publication, banner and search ads, a social media component, exhibiting at enthusiast events and a branded microsite that allowed prospects to compare performance gains achieved through the use of the company’s product Parks was responsible for planning the annual media schedule, producing all campaign elements and staffing at enthusiast events. New orders were tracked via unique purchase codes. The campaign netted a 1.7:1 ROI.Client
SuperchipsTags
social media
web
branding
advertising
events
graphic design
marketing strategy
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