Project Overview
With over four million people displaced from Syria, a huge number of children there are missing out on education.
The 7th Chamber were charged with reaching existing and new supporters of A World At School to join the #UpForSchool movement. Using social media, outreach and highly targeted promotion, our goal was to raise awareness of the charity’s cause, generate engagements around the video and encourage signatures of a supporting petition.
Partnering with key publications and influencers across four English-speaking territories, an approach was created to achieve the maximum level of exposure. The campaign was further supported by strategic direction and copywriting for A World At School’s own social media channels. Client
Up For SchoolTags
Influencer Marketing
Content Distribution