#Tacklethetaboo Paid Social Campaign
Social Media
SEO
Public Relations
Project Overview
In an extremely challenging sector, SiteVisibility helped CPJ Field to increase brand awareness and organic traffic through a collaborative multi-media project alongside CPJ Field’s PR agency. The project encompassed a bold paid social campaign and represented a step change for the industry. SiteVisibility encouraged CPJ Field to step out of their comfort zone and undertake something completely unique and different within the funeral industry. Together, our aim was to open up the conversation about death and “tackle the taboo”.Client
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