Taking Employee Engagement on the Road
Event Marketing
Project Overview
From concept through execution, WITS delivered the cross country 34 by 34 Act to Impact Roadshow tour featuring a custom-built, energy-efficient, environmentally friendly Airstream and Ford F150 Hybrid. At each stop, the vehicle arrival heralded this highly anticipated half-day employee festival. The Airstream contained interactive elements, including a recording studio that captured stories of Cox’s impact on their communities. The series was designed from the ground up to create a fully immersive, highly visual experience in 10 cities, where employees learned about the 34 by 34 social goal through all senses via a digital scavenger hunt. With inspirational speakers, competitive game elements, team building, and volunteer opportunities, and a lineup of exciting activities, WITS partnered with hyper-local diverse vendors, partners, and non-profits to infuse flavors and content distinct to each market. Although the attendee journey was templated for each event, the venue, environmental conditions, and content for each event were customized in collaboration with each local market to provide 10 unique experiences.Client
Cox CommunicationsTags
Video Production
Event and Attendee Management
Digital Content Creation
Exhibits
Live Show Management
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