Target Tailgate
Branding
Shopper Marketing
Experiential Marketing
Project Overview
Target called upon our creative strategy and activation expertise looking for a better way to engage collegiate millennials during football season. Their goal was to position the Target brand as a top-of-mind one-stop shop among all college students. We knew the idea had to be simple and authentic in order to appeal. And as a bottom line, the experience had to be memorable. With that, Target Tailgate was born.Client
TargetTags
College Consumer
Event Activation
Experiential Marketing
Target
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