Project Overview
Diamond Integrated Marketing won two awards for their #TDThanksYou campaign at the 2015 Shorty Awards for Toronto-Dominion Bank. TD Bank wanted to create a campaign/video to show different audiences how highly they regarded customer service and satisfaction. Thus, the #TDThanksYou video and “Automated Thanking Machine” was created.
The image of modern banking is cold and impersonal and the biggest symbol of today’s banks are ATMs. Diamond Marketing decided to leverage the way ATMs are perceived into something totally new and unexpected in the “Automated Thanking Machine.” By using TD’s deep knowledge for their customers, the new ATM was able to give loyal customers hyper-personal gifts of appreciation like baseball tickets or a plane ticket to see sick family members. To date, the #TDThanksYou video has been seen over 19 million times with over 460k shares within the first 72 hours shattering all projected benchmarks for the campaign. Have a box of tissues ready, cause this video is a tearjerker.Client
Toronto-Dominion Bank
