Branding Tech Company
Branding
Project Overview
Although we were initially contracted for a corporate brand revitalization, our market research and positioning efforts resulted in completely reorganizing the product line architecture. The next step was to focus on the company’s flagship product Ocularis. We recreated all Ocularis branding and communications, and in the process developed an entirely new website complete with dedicated areas for integrators, channel partners, and customers. As we delved further into the company’s communications, we recognized a significant customer service challenge. OnSSI’s global customer base frequently required instant customer support solutions regarding the installation and maintenance of the software product. However, the global reach of the customer base meant that customer service needed to serve many different time zones. We decided to create a mobile application written from an IT perspective so that common daily questions could be resolved immediately at any time of day. Customer satisfaction ratings soared, and the application was a huge hit. Over the next seven years, we became OnSSI’s acting marketing department for all its daily needs, including business development, print, and web communications, through its eventual M&A process with Qognify.Client
ONSSITags
branding
marketing
positioning
website
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