Textured Harmony: 3D Furniture Visualization for Modern Interiors
Branding
Digital Marketing
Project Overview
This project showcases a custom 3D visualization of a contemporary wooden sideboard with a distinctive textured design. Created by CGTech Rendering Studio, the render includes both studio and lifestyle environments to capture the product’s versatility and aesthetic value. The studio shot emphasizes the intricate craftsmanship, grain pattern, and clean lines, while the lifestyle scene places the sideboard in a modern living room setup. It highlights how the product integrates into real spaces, helping designers, brands, and retailers present their offerings in a clear and emotionally engaging way. Each detail was carefully modeled and textured to ensure photoreal quality. The lighting was optimized to highlight surface depth and material finish, offering a powerful visual tool for marketing, digital catalogs, and product pages.Client
West ElmTags
3D Product Rendering
Furniture Visualization
Interior Rendering
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