Project Overview
Horse, the design studio hailing from the UK, won Editor’s Choice at The Dieline Awards 2015 for The Adventurous Blend of William Whistle – a small tea and coffee merchant.
The inspiration behind Horse’s packaging design came from the client’s process of sourcing the highest quality ingredients from around the world, and visually focused on the Victorian-era curiosity for expedition. With the theme of travel and discovery in place, Horse used the William Whistle character to showcased the playful concept of exploring the world to find the most interesting ingredients and flavors to bring home.Client
The Adventurous Blend of William Whistle