The Big Potato Truck Tour Across America
Paid Search & Paid Social Advertising
Social Media
Public Relations
Project Overview
In celebration of their 75th Anniversary the Idaho® Potato Commission brought to life a piece of Idaho folk humor - the really, really big Idaho Potato. The six ton spud toured America for two years on its own custom built tractor trailer rig, attracting fans and attention along the way. But the one-on-one impact of this rolling billboard could only be maximized by the power of multiple marketing channels, in this case Public Relations, Advertising and Social Media.Client
Idaho Potato CommissionTags
Idaho Potato
Farm Gate Revenue
Truck
Big Rig
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