Project Overview
A new business campaign based on a simple yet profound insight: breakups, in any form, are universally challenging. The result is an integrated campaign that leverages comedic delivery and pop culture nostalgia.
Digitally, we leveraged video on LinkedIn, Instagram, and YouTube, ensuring our message found its way directly into the lives of our target demographics. This approach was complemented by a direct, tactile engagement method: the Breakup Kit itself. For our top 50 targets, this meant a hand-delivered box of thoughtfully curated items to bridge the gap between digital outreach and personal connection.Client
Stirling Brandworks
