The Bright Side
Social Media
Public Relations
Experiential Marketing
Project Overview
Mike’s Hard Lemonade is happiness in a bottle. I mean…do you drink Lemonade when you’re sad? To bring to life the notion of happy euphoria, we explored seven scientifically proven things that make people happy and put them all in one place, creating the ultimate Mike’s Hard Happiness experience for media, influencers and consumers alike. The result was a whole lotta happiness. In fact, we bet you’ll crack a smile just watching how things went down.Client
Mike's Hard LemonadeTags
social
event
experiential
custom
experience
pop-up
activation
media
influencers
attendees
impressions
posts
study
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