The Brooklyn Ladies
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
Sometimes it’s possible to quickly add brand value by extracting something meaningful from a company’s past. But it’s a strategy that requires smart, nuanced creative. Do it right, and you make a strong emotional connection with consumers. Do it wrong, and you succeed only in reminding people that your company is old. GKV’s rebranding of MJHS, a largely unknown, non-profit New York health care organization that provides skilled nursing, home care and other non-hospital services, is a classic example of how to put a brand’s backstory to work.Client
MJHS (Metroplitan Jewish Health System)hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC