The Danish Way
Paid Search & Paid Social Advertising
Video Production
Content Marketing
Project Overview
Voted the world’s happiest nation, could the Danes approach to life be the best in the world? Probably. In an attempt to premiumise the global beer brand, Rascal’s founder and creative director created this campaign during his time at a London creative agency. Mads Mikkelsen perfectly embodied the new positioning for the brand, stylish, quirky, intelligent and of course Danish. Famous for their cycling culture, a bespoke bike was created to seamlessly transport Mads through the film as he suggests possible reasons for their world renowned happiness. Even the famous line ‘probably the best beer in the world’ was given a Danish twist. By simply re-structuring it as a question we were able to bring a Danish modesty to the claim.Client
CarlsbergTags
TV
commercial
advert
marketing
carlsberg
drink
the danish way
denmark
mads mikkelsen
bike
advertising
brand
social media
content
digital design
film
editing
production company
video production
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC